Marketing

The Role of Marketing in Scaling a Small Business using Customer Centricity

One way that small businesses can continue to be not only relevant but in some ways even compete (or out-compete the large competitors) is through obsessing about their customers and creating meaningful experiences for them. Marketing can play a very important role in this journey by not only knowing who the customer is for their product or service but also ensuring that the entire organisation knows about it as well. This shared understanding enables everyone in the organisation to align and find ways to make a difference in the lives of the customers. – The product development team now knows […]

Sales

Sales Kick-offs

It is the start of another new year. If you are in the profession of selling, you will be invited to yet another Sales kick-off that your company has organised. The leadership team will get on stage and share the results from the past year. If it was a good year, it will call for some celebration. If it was a tough year, it will still call for some celebrations (not many companies publicly admit that it was a tough year and so instead of introspection about what went wrong, they will still find something to celebrate). There is nothing […]

Entrepreneurship, Podcast

PBTO Season 2: EP01: Future of Work with Andy Tryba

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Opening music credits goes to Riju Mukhopadhyay & Pavan Cherukumilli Who is he on the show:    In the first episode of the new season, we host Andy Tryba. He is the CEO of Ride Austin, EngineYard and Crossover.com.    Why is he on the show: Andy has spent the last 15 years as CEO of multiple successful startups and is currently running three startups. One of them is a very interesting social experiment and has a very interesting approach to running his other two startups as well. He has built a product that already provides glimpses of how the future of work might unfold.  […]

Ideas, Misc

Life is Not A Journey

In this thought provoking video, the kind folks at AfterSkool have converted something that Alan Watts’s thoughts into a wonderful animation. Alan argues that life is not like a journey or a pilgrimage that we set out for but is like a dance or some other form of playful art. Depending upon which frame we use to life our life determines our attitude, our decisions and how we spend our time. How do you look at life? Is it a journey or is it a playful dance?

Leadership

Seeds of success

Premise: After the hustle bustle and the celebrations of the new year, we are now entering the time of the year, which is fraught with opportunities and dangers in equal measures. This is the time to celebrate the past year, the peaks we scaled and give a pat on our backs for all that hard work. I am sure every team does that. This is also the time to reflect at the valley’s we encountered in the past year and think about the reasons we ended up in there. And think about what did we do get ourselves out of […]