PBTO52: Good Marketing Opens Minds and Good Sales Closes Deals – Krishnan Chatterjee

http://traffic.libsyn.com/pushingbeyondtheobvious/52_PBTO52__Good_Marketing_Opens_Minds_and_good_sales_closes_deals_-_Krishnan_Chatterjee.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show:  In this episode, we host Krishnan Chatterjee. He is a musician and a marketer. He heads marketing for SAP Indian sub-continent. He stumbled his way through IIM-A into the corporate jungle. Became the Head of Marketing for a large IT Company-a journey in which he used his voice in keynote speeches and such like. Came to his senses in the late noughties with the realization that your identity lies in what you create – and not in position, possession or power. Discovered songs don’t need […]

The 4C’s of Leadership

4C’s of Leadership by Mukesh Gupta We live in an era where each one of us as professionals need to continuously invest in upskilling, cross-skilling and learning on an ongoing basis, whether or not our organisations invests in us. As part of my learning plan, I attended a conference yesterday – The GIIMS, The Great Indian IT Marketing Summit 2017, organised by Paul Writer. Jessie Paul, CEO of Paul Writer held a fire-side chat with Sushma Rajagopalan, MD, CEO, ITC Infotech. As part of the fireside chat she mentioned that she has a list of qualities that indicates if someone is […]

How to Get Better at Working Remotely #FutureOfWork

How to Get Better At working REmotely by Mukesh Gupta We are entering an era where more and more of our work is going to be done not in office but elsewhere, either because commuting to office is getting worse due to traffic or because a lot of the people who work are not full-time employees but individual service providers or because of ubiquitous availability of connectivity. My work involves a lot of travel for me and which in turn means that I am working out of cabs or airports, Starbuck’s or hotel rooms. So, in the past six years […]

Innovations Result from Solving Interesting Problems with Unique Insights

Innovations Result from Solving Interesting Problems by Mukesh Gupta I read a blog post from Seth Godin titled – “Interesting Problems“. You can read it here. I have always held the opinion that the ability to ask Interesting Questions is key when it comes to staying in control of your innovation process. After reading the post by Seth, I think, solving interesting problems is a great path that can lead to asking interesting questions, which in turn leads us to interesting insights and eventually interesting innovations. So, the question that begs an answer is where and how can we find […]

Empathy and Sympathy

Empathy & Sympathy by Mukesh Gupta One of the most difficult things for me when it comes to building strong bonds with people I constantly interact with, is the ability to empathise. I always was capable of intellectually understanding what the other person was going through but always found it extremely difficult to feel what they were feeling. I never quite understood why that was the case. I know a lot of people who are similar to me in this regard, so when I came across a resource that can significantly impact this aspect of our personality, I decided to […]