How to Win in the Age of Unreasonable Consumer
I recently stumbled onto a video of Adam Morgan (Co-founder of eatbigfish and the co-author of a brilliant book – A Beautiful Constraint) shares his perspectives on how we live in an age of unreasonable consumers and what do we need to think about in order to succeed in this world where we are surrounded by unreasonable consumers. You can watch the entire video here. The first question that comes to mind when I listen to Adam present is to question if we really have become unreasonable consumers? I believe the answer is absolutely. We now expect to have clean, […]
