Dear Facebook: Please Give Us A ‘Sympathize’ Button
Vinay Iyer recently wrote a very interesting post about the importance of Capturing the real 360 degree ‘Voice of the Customer. You can read the post here: Dear Facebook: Please Give Us A ‘Sympathize’ Button. There are some very interesting things that he talks about: Find smart ways to “mobilize the promoters” and “recover the detractors. He also explains why context is key in any form of survey done with the customers. Though, I agree with all of his suggestions, I still think that this is a reactive way to engage with your customers and could work for simple transactional situations. […]
