Tag: advertising

Marketing, Podcast

PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat

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Who is on the show today We host Lakshmipathy Bhat on this episode. He is a Marketing Communications professional, passionate about brands, marketing communications and new media. He is also a failed entrepreneur with some learning to show for it. Why is he on the show He is an avid blogger and early adapter of new media & tech. His blog – BhatNaturally ranks among the one of the best blogs on advertising, marketing and creativity. He is a regular contributor as columnist and guest blogger at leading trade & business publications like Economic Times, afaqs, Financial Express and more. He was […]

Marketing

Advertising, Big Data and Persuasion

Advertising as we know it is changing. There are two kinds of advertising that we see now: Intrusive: This is the kind that is targeted at a customer in a moment of truth (about to buy a product/service) and will try to convince this person to buy your product/service rather than from your competitors. Persuasive: This is the kind that will create new brand associations, market categories or product positioning. As marketers and advertisers, we need to understand and decide, based on our goals, which kind of advertising is more suited to achieve our objectives. The intrusive advertisement will leverage […]