Tag: Amazon

Ideas

Making Infinitely Better Decisions in Life and In Business

These past few days, I have been contemplating about time and how the thinking in different time horizons affects the decisions that we make in the moment. I have realised that we could make infinitely better and more intentional decisions if we were more intentional and thought about every decision in terms of different time horizons. This also led me to think about the cost of making decisions and how this impacts our everyday decisions. Generally speaking, when we are deciding in favor of short term, we tend to have benefits upfront and the costs piling up in our future […]

Marketing

Lessons In Customer Loyalty

The Offer: I got a message from Raymond indicating that they missed me as I had not shopped with them for some time and that they would love to have me back to their shop. And that they would like to give me a  gift of INR 500.   It clearly says that the discount code is not valid for a certain items and end the message with T&C, with no further information. I did feel good about this and decided to take them up on their offer. I visited their showroom and was in for a surprise. The first […]

Strategy

Guest Post: How Amazon Wins: Low Prices Don’t Require Bad Customer Experiences

In 2005 CustomerThink gave Amazon.com a customer-centric leadership award. In an acceptance letter, Craig Berman, Amazon’s director of platform and technology communications, said: It is simply in our DNA to approach our business by starting with the customer and working backward, and for the past ten years we have stayed laser-focused on this core principle. In the following years, Amazon.com has shown that customer-centricity is more than a slogan. The company keeps innovating to serve existing customers by expanding what it sells and how consumers access its content (e.g., Kindle). But it has also been a pioneer into new markets […]