Lessons from Apple and the Swiss Watch makers

Premise: I read this post that shared the fact that in the previous quarter, Apple sold more watches than all Swiss watch makers put together. I personally think that this is a pivot point in the watch industry and there is a lot that other entrenched players can learn from how the Swiss watch makers missed the plot.  Why is this important: Typically, the Swiss watch makers are considered to be the best watch makers with brands like TagHeuer, Rolex, Breitling, etc coming out from there. It took decades of innovations and millions of dollars in advertising for the Swiss […]