Tag: Apple

Strategy

Apple Does it Again!!

  I just finished watching the replay of iPhone 7 launch event. What is most interesting for me is that the way the Apple team has been able to keep their user at the centre and used technology to deliver some amazing features, some solving issues or problems that the users had forgotten all about, as we were so used to it that we were practically blind. I am a big fan of Apple products – I use a iPhone 6, iPad Pro 12.9 and a MacBook Pro. I share this so that you know that are aware that you […]

Marketing

We Become the Stories We Tell Ourselves

We have all heard the famous quote from Henry Ford: “Whether you think you can, or you think you can’t–you’re right.” This quote captures something that is so important and fundamental, that I have come to think of this every single day for the past few weeks. I then stumbled up on the video below: I think that this is a powerful video. It goes on to show that that we as individuals and society become the stories the sum total of the stories we tell ourselves about ourselves. So, if it is your dream to transform yourself or the society, […]

Marketing

Don’t Just Create Content, Create Curiosity

Nothing has had more impact on the amount of content being created than the advent and growth of social media. There has been a growing consensus that every single brand is now a media by itself. Every brand is continuing to generate content at a speed at which their consumers are not even able to consume the content. The shelf life of any content is reducing drastically and for most of the content it is just a couple of hours from the time it was created or promoted. This has led to a slew of promotion of content, across media, which […]