Tag: B2B Sales

Podcast, Sales

PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal

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In this episode, we host Alok Goyal, Partner at Stellaris Venture Partners and until recently, he was the Chief Operating Officer of SAP India Pvt. Ltd., a large global software company’s India subsidiary. Alok was also a strategy consultant (with McKinsey & Company in India and The McKenna Group in California, USA). Alok did his undergrad in Computer Science from IIT Delhi, a Masters in Computer Sciences from the University of Texas at Austin and an MBA from INSEAD, France. In this free wheeling conversation, Alok shares a lot of insights on The subtle shift in B2B buyer behaviour How the […]

Sales

SIMPLE Framework: ‘Leading’ your Prospect to Close the Deal for Them

We are currently at the 5th stage in the SIMPLE Framework for winning at B2B Sales. If you have not already read about the first four steps (Surprise, Inspire, Motivate & Position), I would strongly encourage you to go back to those posts and read them in the right order. The fifth step in the process is where most of the sales teams lose the deal to their competition. It is not enough to position yourself or your product/service/expertise to solve a need you helped your customer identify, you need to lead them through their decision cycle so that you are […]

Matt Heinz
Podcast, Sales

PBTO7: The Importance of Doing it Right over Getting it Done for Sales Leaders

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In this episode, we host Matt Heinz. Matt is President at Heinz Marketing and brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. This episode in a way is very useful for sales leaders and […]