A to Z of Personal Branding
I saw this great presentation on slide share about Personal Branding created by Barry Feldman. [slideshare id=35357106&doc=atoz-completeguide-140601111951-phpapp01] Everyone of us is a brand now, whether we acknowledge this or not. Just like any other brand, we need to be intentional about what the brand stands for and for whom. The two most important questions for any brand manager are the following: Who is this brand for or the target audience? What does this brand mean for the audience it is created for? Answer to these two questions lead to other attributes of the brand, like what are the attributes of […]