Tag: Behavioural Economics

Inspiration

Insanely Interesting People who Influenced me – #7 Dan Ariely

For the rest of the year, I would like to take a moment and thank the people who have had a significant impact on me as an individual. The way they have lived their lives and their body of work has had an outsized impact on how I think about life in general and and work, in particular. Some of these are contemporary thinkers and some of them are just a memory. Some of them are famous in their own rights and some of them are yet to be found by others. Some of them are young and some of […]

Ideas, Podcast

PBTO50: Understanding Why We do, What We do with Dilip Soman

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Who is on the show: In this episode we host, Dr. Dilip Soman. He is a behaviour scientist and the author of the book  The Last Mile, and is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His researches behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations. Why is she on the show: In his book The Last Mile, he tackles a very important topic. He […]