Tag: Behavioural Economics

Leadership

Why Logic Is Overrated: How Leaders Worth Following Can Learn to Hack the Irrational Mind

Premise: In the last post, we saw how leaders can benefit a lot by learning from the field of Anthropology. In this post, I am going to share how leaders who learn from the field of behavioural economics can have a better shot at becoming leaders worth following. I will reiterate the importance of the need to understand the complexity that we need to address as leaders in this ever changing environment and in order to address this complexity, our understanding also needs to evolve and learn how to bring different different mindsets/skillsets and toolsets to solve difficult challenges that […]

Inspiration

Insanely Interesting People who Influenced me – #7 Dan Ariely

For the rest of the year, I would like to take a moment and thank the people who have had a significant impact on me as an individual. The way they have lived their lives and their body of work has had an outsized impact on how I think about life in general and and work, in particular. Some of these are contemporary thinkers and some of them are just a memory. Some of them are famous in their own rights and some of them are yet to be found by others. Some of them are young and some of […]

Ideas, Podcast

PBTO50: Understanding Why We do, What We do with Dilip Soman

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http://traffic.libsyn.com/pushingbeyondtheobvious/50_PBTO50__Creating_Choice_Architecture_that_Works_for_You.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSS Who is on the show: In this episode we host, Dr. Dilip Soman. He is a behaviour scientist and the author of the book  The Last Mile, and is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His researches behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations. Why is she on the show: In his […]