Tag: Behavioural Psychology

Ideas, Leadership

Lessons from My Attempt to Re-Claim My Weekends

Lessons from My Attempts to Reclaim my weekends by Mukesh Gupta  Situation One of the constant complains that my family has with me is that I am obsessive about my gadgets. Even when I am on a holiday or during the weekend, I obsessively go for the gadgets and if it is not checking my emails, it is to check my twitter feed or my Facebook feed or my LinkedIn or my blog stats or my podcast stats or WhatsApp groups or something else. But they complain that I keep reaching for my phone or my iPad for something or […]

Leadership

3 Ways to Trick Ourselves to do What We Hold Most Important

One thing that I have understood very clearly after reading the research from various behavioural scientist is that, we as a race still haven’t developed the ability to decide when presented with complex choices. Another insight that i have from this body of work is that it is easier to hack our environment, thereby hacking our behaviour than directly attempting to hack or modify our behaviour. Our ancestors intuitively understood a lot of these phenomenon and created cultures full of ceremonies and rituals. Ceremonies and rituals that allow us to do what is good for the group and for ourselves. […]

Ideas, Podcast

PBTO50: Understanding Why We do, What We do with Dilip Soman

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Who is on the show: In this episode we host, Dr. Dilip Soman. He is a behaviour scientist and the author of the book  The Last Mile, and is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His researches behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations. Why is she on the show: In his book The Last Mile, he tackles a very important topic. He […]

Innovation

Predictable Reasons Why Product Managers Fail & How to avoid them.. 

I was recently invited to deliver a talk on “Practical Design Thinking for Product Managers” at an event held by the ‘Institute of Product Leadership” in Bangalore.  While I cover the fundamentals of Design Thinking methodology and how it is applicable to product development in this talk, I also cover some fundamental flaws that product managers ignore which leads to their products to fail. I also share my thoughts on how this can be avoided.  A video recording of the session can be found below. I hope this is useful to you.  Practical Design Thinking for Product Managers – Prof. […]