Tag: Branding

Creativity, Innovation, Inspiration, Leadership

How to Be Remarkable and Do Memorable Work?

Premise: I stumbled on to this performance by a school band and thought it was incredible and wanted to share this with all of you. When I think about this a bit more, I realised that there is a lot that we can learn from this band as leaders. Before we move to the learning part, first take the 8 to 10 mins to watch the band perform for the spectators here. One of the most powerful way to stand out is not to conform to the expectations that people have of you. We don’t expect a band to play […]

Marketing, Podcast

PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn

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Who is on the show: In this episode, we host Denise Lee Yohn. She is a best selling author, keynote speaker and the leading authority on building great brands and exceptional organizations. Why is she on the show: Her book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business. Top 3 ideas I learnt from the conversation: 1} It is critical that we know right from the start of our business about what do […]

Marketing

Standing Out

  We stand out When everyone is self-obsessed, by being selfless When everyone is shouting on roof-tops to be heard, by being silent When everyone is trying to go fast, by slowing down When everyone seeks scale, by focusing on that which can’t be scaled When no one can be trusted, by being trust-worthy When self-promotion is the norm, by shining the light on someone else When everyone is trying to be interesting, by being interested When everyone is running after the next big thing, by cherishing that which we  already have When everyone is trying to fit in, by […]

Customer Engagement, Ideas, Innovation

Finally a Mixed Reality Tool That Has the Potential to Bring MR in Mainstream Use

  Disney Research recently released a white paper on its experiment with Mixed Reality and Augmented Reality. They address the one challenge that was stopping the widespread adoption of Mixed reality in everyday business scenarios – the requirement that the user wear an expensive device on his self and thereby literally get transported to a different world and it was an isolated experience for this user. They say: We create a solution for multi-user interactions in AR/MR, where a group can share the same augmented environment with any computer generated (CG) asset and interact in a shared story sequence through […]

Marketing

What could Tiffany’s Do?

Premise: Last week the Wall St. Journal featured a story on Tiffany & Co’s “midlife crisis.” The piece highlighted the jewellery brand’s struggle to regain its “cool” and improve recently tepid sales and profits. A few days later they announced the hiring of a new CEO. Tiffany is hardly the only brand that is going through such a crisis. There is a lesson that all of us can learn from the experience of Tiffany and to a certain extent, even JC Penny. Steve Dennis on his blog talks about the customer trapeze. The customer trapeze is the idea of a brand hoping to […]