10 Characteristics of Great Project Brief’s
One of the first things that we need to start a project is a project proposal or a brief. Most projects don’t achieve anything close to their potential because either their brief’s are too prescriptive or the people working on the project are not fully immersed in the project. I recently watched a video created by Bassett & Partners where they interviewed some stellar creatives from the advertising industry to understand what they thought about brief’s that they get as creative professional – what works and what doesn’t. I think that what is applicable to advertising agencies and brands is […]
