What can Sales Executives Learn from the Book “Switch” by Chip and Dan Heath
One of the most important skills that the sales executive policies leader needs to succeed is an ability to create a need or desire to change the status quo among their prospects and customers. In large, complex sales cycles, it is not just enough to be able to sell the change but also to be able to help the customer adopt the product or solution and get the benefits that were promised. This can lead to more engagements with the customer and hence create a positive spiral. The question is how can sales executives use the concept of “Switch” proposed […]
