What can We Learn from A String Quartet About Creativity, Innovation & Branding
Quartets playing classical music have been around for centuries. However, with the explosion of music genres and musicians (thanks to YouTube and Kickstarter), they have been finding it tough to remain relevant. The challenge that they face are: How to leverage their core strengths and still be relevant for their existing audience? How to attract new audience to come watch them play? And do both at the same time If you look at it closely, this is the same questions that many mature brands are grappling with. How do they continue to remain relevant to their existing customers and at […]
