Tag: Butterfly Model of Leading under uncertainty

Premise: I read a post by Michael McCune on Gartner’s blog about thought leadership and it resonated really well with me. In the post, he talks about the importance of original thought provoking content. Content that deepen’s someone’s understanding of their own challenges and how to solve them by sharing an insight that is either original or is non-obvious has significant impact. I agree with his analysis and also the kind of impact that he shares this can have on someone’s behaviour (Buying or otherwise). The challenge with this is that creating content that can have this kind of an […]