Tag: Channel strategy

Sales

Social Media strategies for business

There has been a great hype around social media and how businesses can benefit from them.  As with everything else, one needs to decide the purpose for which the business wants to use social media and how will it measure the impact on business. A few strategies that have worked well are: Social media sites as an additional sales channel: Providing specific deals for a specific period for customers who follow your posts on the social media sites (could be twitter, facebook, linkedIn or any other such sites). Dell has been highly successful in using twitter to get additional sales […]

Business Model, Entrepreneurship

Understanding Startups – D2O

Today, I came across an interesting start-up: D2O (as in Distribution 2.0). They have already been profiled in Headstart network and yourstory. The name sounds very interesting. The space is also very interesting. They are in the process to create a product agnostic distribution network which can distribute any product nationwide. They have started operations in Mumbai and are seeking to scale-up. My take on the start-up is as below. The most important aspect of any successful business is the business model. Let me try to put in my understanding of their business model: Value Proposition: Re-define conventional distribution networks […]