Leaders must adopt emergent leadership in a rapidly changing world with new workforce expectations, technological advancements, and increasing competition. Becoming intentional, aware, and capable of sense-making is key, alongside viewing actions as experiments and monitoring for unintended consequences, thus necessitating continuous dynamic adaptation and a cultural shift away from rigid planning towards empowerment and engagement.
One of the first things that we need to start a project is a project proposal or a brief. Most projects don’t achieve anything close to their potential because either their brief’s are too prescriptive or the people working on the project are not fully immersed in the project. I recently watched a video created by Bassett & Partners where they interviewed some stellar creatives from the advertising industry to understand what they thought about brief’s that they get as creative professional – what works and what doesn’t. I think that what is applicable to advertising agencies and brands is […]
I have noticed that all large organizations that fail, have one thing in common: They fail because they are not able to change how they run their business fast enough with the changing business environment. Until last century, the change in the environment was slow and took a long time to take root – so, organizations had the crucial element of time on their side and could re-invent themselves to stay relevant or die a long & painful death. The convergence of internet, mobile, and a change in the demographic of the consumer has meant that organizations today don’t have […]
