Pushing Beyond the Obvious

In a recent blog, advertising legend Dave Trott shares the story of the insight that led the Wright brothers succeed in recording the first human flight in history, while everyone else struggled and failed. The key insight was that they understood that it was not the air under the wings that powered the flight but it was the lack of air above the wings that sucked the aircraft upwards. This was going against all known wisdom of the day. So, there is a time and place for following conventions and there is a time and place when defying conventional thinking […]

Decision Making Frameworks – The Cynefin Framework

As decisions, we are all expected to make decisions all the time. As I have mentioned in my earlier blogs, it always helps to have a model or a framework to help us make sense of all the information that we come across and then decide the course of action. One such decision making framework is “The Cynefin Framework”. You can listen to Dave Snowden, who created the framework, explain the framework here. This model is a big help in both sense making and decision making. It is a very short video (about 8 mins) and so I recommend that […]