10 Characteristics of Great Project Brief’s

One of the first things that we need to start a project is a project proposal or a brief. Most projects don’t achieve anything close to their potential because either their brief’s are too prescriptive or the people working on the project are not fully immersed in the project. I recently watched a video created by Bassett & Partners where they interviewed some stellar creatives from the advertising industry to understand what they thought about brief’s that they get as creative professional – what works and what doesn’t. I think that what is applicable to advertising agencies and brands is […]

Best Among What I Read Today – 30th May 2016

I read a lot and on diverse topics. I used to share all the interesting stuff on Twitter and Facebook, but realised that searching for them at a later point (in case someone wants to find out more or I want to connect with someone) became extremely difficult. Also, my friends said that it is easier for them if they can find all the interesting stuff that i find in one place so that they can visit one single post and decide to read something that they find interesting as well. Hence, going forward, on days that i read and […]

Best Among What I Read Today – 6th May 2016

I read a lot and on diverse topics. I used to share all the interesting stuff on Twitter and Facebook, but realised that searching for them at a later point (in case someone wants to find out more or I want to connect with someone) became extremely difficult. Also, my friends said that it is easier for them if they can find all the interesting stuff that i find in one place so that they can visit one single post and decide to read something that they find interesting as well. Hence, going forward, on days that i read and […]

25 Insanely Interesting People I Came Across in 2014

One of the goals that i had for 2014 was to discover new people and learn from new sources. I must say that I was fortunate enough to discover these people online and learn so much from them. So, here is a list of some of the insanely interesting people that i came across in 2014. I do hope you will find some of these people and the great work that they are doing interesting enough to start following them. Bernadette Jiwa: She has a great blog called “The Story of Telling“. This is one of the best blogs that […]