Tag: Creativity

Ideas

How Can You Make Your Next Brainstorming Session Rock

Prime for Creativity People are generally not in mindset to be creative. We need to get them to a mindset where they can be creative, if our purpose is to get the most creative ideas that are possible. Start your brainstorming session by playing a game that requires creativity. Get people to draw something. Get them to exercise (mild) – it could even be just laughter therapy. Have Dilbert or a Jessica Hagy or a Hugh MacLeod cartoon prints around the room. Start by doing a skit (which could be about the problem that you want to solve). Start by using […]

Entrepreneurship, Leadership

10 Characteristics of Great Project Brief’s

One of the first things that we need to start a project is a project proposal or a brief. Most projects don’t achieve anything close to their potential because either their brief’s are too prescriptive or the people working on the project are not fully immersed in the project. I recently watched a video created by Bassett & Partners where they interviewed some stellar creatives from the advertising industry to understand what they thought about brief’s that they get as creative professional – what works and what doesn’t. I think that what is applicable to advertising agencies and brands is […]

Recommendation

Best Among What I Read Today – 30th May 2016

I read a lot and on diverse topics. I used to share all the interesting stuff on Twitter and Facebook, but realised that searching for them at a later point (in case someone wants to find out more or I want to connect with someone) became extremely difficult. Also, my friends said that it is easier for them if they can find all the interesting stuff that i find in one place so that they can visit one single post and decide to read something that they find interesting as well. Hence, going forward, on days that i read and […]

Ideas

Best Among What I Read Today – 6th May 2016

I read a lot and on diverse topics. I used to share all the interesting stuff on Twitter and Facebook, but realised that searching for them at a later point (in case someone wants to find out more or I want to connect with someone) became extremely difficult. Also, my friends said that it is easier for them if they can find all the interesting stuff that i find in one place so that they can visit one single post and decide to read something that they find interesting as well. Hence, going forward, on days that i read and […]