Tag: Creativity

Innovation

What can We Learn from A String Quartet About Creativity, Innovation & Branding

Quartets playing classical music have been around for centuries. However, with the explosion of music genres and musicians (thanks to YouTube and Kickstarter), they have been finding it tough to remain relevant. The challenge that they face are: How to leverage their core strengths and still be relevant for their existing audience? How to attract new audience to come watch them play? And do both at the same time If you look at it closely, this is the same questions that many mature brands are grappling with. How do they continue to remain relevant to their existing customers and at […]

Entrepreneurship, Podcast

PBTO16: Neil Patel (@NeilPatel) talks Entrepreneurship

Podcast: Play in new window | Download

Subscribe: Email | RSS

Who is on the show today: In today’s episode, we have Neil Patel. Neil is a serial entrepreneur & co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. Why is he on the show He was recognized as a top 100 entrepreneur under the age of 30 by President Obama. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world What are we talking […]

Innovation

To Be on the Safe Side

More creative ideas and innovations have been killed by these six words than by anything else. There have been enough studies that have shown that as humans, we are more loss averse than we are open to gains. So, if we truly want creativity to thrive in our organizations, we need to find a way to circumvent this strong human tendency. Some ideas on how to accomplish this are: Set Clear expectation when defining the problem statement about what you wish to accomplish. If you are looking at coming up with a breakthrough idea, make it clear that it is […]

Your Imagination is Real
Innovation

Being Creative is a Choice

One of the constant things that I hear from a lot of people in business is that it is hard to find creative people, who can think out of the box and come up with good solutions to tough problems. I think being creative is a choice. Each one of us is potentially as creative as anyone else that you can think of, however, most of us do not make the choice to be creative. We tell ourselves that we are not the creative type (what we mean is that I am afraid of criticism). Anyone who is capable of […]

Jeffrey Baumgartner
Innovation, Podcast

PBTO10: Creativity, Innovation & Anti-Conventional Thinking

Podcast: Play in new window | Download

Subscribe: Email | RSS

Who is Jeffrey? In this episode, we host Jeffrey Baumgartner. He is an entrepreneur, artist, teacher, author and an innovation consultant and not  your typical Innovation consultant. He is the author of the book, “The Way of the Innovation Master” & “The Insane Journey” He is also the creator of a new & effective creative thinking methodology called “Anti-Conventional Thinking” as an alternative to traditional brainstorming methods. He also runs the Report 103, which is one of the longest running eJournal or blog on creativity and innovation in business. Why is he on the show He is not your typical […]