PBTO6: How to Turn Yourself into a Sales Rockstar

In this episode, we host Paul Castain, who is the Vice President of Rock Star Development for Castain Training Systems,  where he works with organizations and individuals who want to sell more and sell better. He is also the founder of the LinkedIn group “Sales Playbook”, a group with more than 40000 members and one that is totally spam free. In this conversation, we talk about a lot of important topics for the sales executive and sales leaders: We talk about how taking action (starting Sales Playbook group on LinkedIn) has been one of the most important decisions that he […]

PBTO4: Getting Hooked On Customers With Bob Thompson

Welcome to episode number 4 of “Pushing Beyond the Obvious”. In this episode, we have with us Bob Thompson, CEO & editor of www.customerThink.com, the biggest online community about customers and customer centricity. Bob has recently released his book #HookedOnCustomers. We shall talk to him today about what does customer centricity mean and everything that goes along with it. We talk about The fact that most customer centric organizations are such, because their operational fabric is such that they do listen to their customers and act upon it and this is not part of a special program or a project. […]