Tag: Curiosity

Entrepreneurship, Marketing, Podcast

PBTO58: Hunch – Where Insights and Foresights Meet! With Bernadette Jiwa

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Credits: Opening music credit goes to Riju Mukhopadhyay & Pavan Cherukumilli Who is on the show: In this episode, we host Bernadette Jiwa. She is a best selling author of multiple books and writes one of the most popular marketing and branding blogs – The Story of Telling. Smart Company named as the top business blog in Australia of 2016. Seth Godin listed it as one of the marketing blogs he reads. Why is she on the show: She just released her most recent book – Hunch. The book talks about how we can turn our everyday insights into the next big thing. What do we talk […]

Sales

How Can Children help Sales Executives Regain Control On their Sales Process (B2B)

In the past couple of months, I have had the opportunity to interact with sales leaders in India, China, Singapore and Australia. One thing that everyone agrees is that selling, and more importantly, B2B selling is getting more and more challenging.  Buyers are getting more and more intelligent as they are able to do all the research even before inviting any sales teams in for discussion. This also means that most of the interaction tend to lean towards order fulfilment or what I call “Selling to Specs”. This is a zero sum game with no clear winners at all. The […]

Marketing

Don’t Just Create Content, Create Curiosity

Nothing has had more impact on the amount of content being created than the advent and growth of social media. There has been a growing consensus that every single brand is now a media by itself. Every brand is continuing to generate content at a speed at which their consumers are not even able to consume the content. The shelf life of any content is reducing drastically and for most of the content it is just a couple of hours from the time it was created or promoted. This has led to a slew of promotion of content, across media, which […]