Tag: customer advocacy

Marketing, Podcast

PBTO52: Good Marketing Opens Minds and Good Sales Closes Deals – Krishnan Chatterjee

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Who is on the show:  In this episode, we host Krishnan Chatterjee. He is a musician and a marketer. He heads marketing for SAP Indian sub-continent. He stumbled his way through IIM-A into the corporate jungle. Became the Head of Marketing for a large IT Company-a journey in which he used his voice in keynote speeches and such like. Came to his senses in the late noughties with the realization that your identity lies in what you create – and not in position, possession or power. Discovered songs don’t need much writing, and promptly adopted white collar rock to blow […]

Marketing

Great Marketing is when…

I recently read a post by Bernadette Jiwa titled Good Marketing. It was an interesting short post which talks about how good marketing is all about the customer and not about the marketer. That raised a question for me – What is Great marketing ? In my opinion, great marketing is when marketing blurs the marketer completely. Great marketing is when the customer talks about your products or service to their tribes. Great marketing is when the customer shares his/her experience with others. Great marketing is when the entire experience for the customer, from the time she discovers her need, […]

Marketing

Do You Really Know Your Customers?

Google trends shows that since mid 2007, there has been a consistent level of interest in customer advocacy as a topic. With the advent of social media and the amplification of the voice of the consumer, brands who want to put customer engagement at the center of their strategy, are getting more and more serious about nurturing these advocates (like Telstra announced in Feb). They start and run advocacy programs. Unfortunately, most of these programs are nothing but “old wine in new bottle”. What people do not understand is that you can not start an advocacy program and build/nurture customer advocates. […]

Customer Engagement

The idea of Customer advocacy

I came across a nice article by Jeannie Walters titled – Community Managers as customer advocates. I completely agree with her when she says “This emerging role is really the first line of advocacy for customers. These people are engaging and interacting with customers, former customers and future customers daily. If the C-level isn’t asking for constant feedback from them, they are missing out.” My day time role is as a customer advocacy manager at a large multi-national software giant. So, I was very much interested in the post. She does have a few interesting points to make: When I took this role early […]