Engaging Your Customers Is Not Sufficient Anymore
We are in an era where we are grappling with too much choice. Consumers today are facing a challenge in keeping up with the different choices they have. Every product or service category has become crowded (maybe apart from some categories like online search, where Google still continues to have substantial market share). In this scenario, having a meaningful engagement with your customers has become table stakes for any business to survive and thrive. So, the question that every marketer grapples with is “How can my Product/service stand out in this crowded marketplace?”. Some marketers try to stand-out by providing […]