Tag: Customer Service

Customer Engagement

Future of customer service in a social world

In the good old days, if we had to contact our bank or for that matter any business, we used to reach out to our phones and give them a call. The call would then be routed to a call center (usually, after about 10-15 minutes of listening to some music that would be played while we waited for an agent to get free and take our call). This, of course would be after having had to find our way through the maze of options (which used to be so complicated that it required us to be entirely focused on […]

Customer Engagement

Let’s stop being a jerk

Today, I was flying from Bangalore to Mumbai in a 6Am flight operated by Indigo. There was a delay of 5 mins to start the boarding due to multiple reasons: There were not enough coaches to ferry the passengers to the aircrafts. The airline was boarding 3 flights simultaneously and looks like the capacity was only to board 2 flights. The security guard was late in arriving at the boarding gate. Though this was something that the airline needed to get right everytime to ensure customer satisfaction, I think a delay of 5 minutes was something we could make up. […]

Customer Engagement

Delighting customers – Bollywood style

As I have always said, you can always delight your customers. I came across a video of a Finnair Flight which was on its way to Delhi, celebrating India’s Republic Day, Bollywood style – Song & dance routine. Have a look at the video below. [youtube=http://www.youtube.com/watch?feature=player_embedded&v=mEsnb3kUDAw] The video has already garnered more than half a million views on Youtube. The reason why this works great are: Element of surprise: No one expects to see a song & dance routine on an aircraft. Effort: The effort the dancers had put in clearly showed. Emotional: There was an emotional connect for all […]

Customer Engagement

How could Flipkart respond to the open letter to its founder by a dissatisfied customer

Today, I came across an open letter written to Sachin Bansal, CEO/Founder, Flipkart.com. In this letter, the writer (Sushrut Bidwai) talks about his experience of trying to get his laptop replaced by Flipkart. He also talks about the attitude of the service staff and how they left him feeling frustrated (repeatedly). This open letter has also induced responses from other customers of flipkart to come in the open and admit that they also had similar experiences when it came to refunds or replacements. Now, flipkart has the following options: Pretend that nothing happened and continue business as usual. Take notice […]

Customer Engagement

There’s always an opportunity to delight your customers

My wife uses a CDMA mobile connection by Reliance Communications. We have been a loyal customers since 2006. The operator has been advertising about their unlimited network coverage and position it as one of their USP’s to attract new customers. Their ad featuring bollywood actors Anushka Sharma & Rannvijay Singh showcasing their network coverage is below. [youtube http://www.youtube.com/watch?v=pPVZRmZyWv4] Now, this is  a good thing to do if you are able to live up to the expectations you create. The trouble is that since yesterday, my wife has not been able to make or receive any calls on her mobile phone. […]