Making Judgement calls

As leaders, one of the important responsibilities we have is to make decisions and sometimes difficult decisions, when we don’t usually have all the information that we need to make them and one’s that could have a significant impact on us, our teams and the entire business. I’ve written in the past about good decision making here (How to Make Good Decisions) and here (Making Infinitely Better Decisions in Life and In Business) and many more here. The more important a decision tends to be, the less clear the choice seems to be. A lot of times, the options we […]

PBTO50: Understanding Why We do, What We do with Dilip Soman

Who is on the show: In this episode we host, Dr. Dilip Soman. He is a behaviour scientist and the author of the book  The Last Mile, and is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His researches behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations. Why is she on the show: In his book The Last Mile, he tackles a very important topic. He […]