Book Review – Invisible Women: Data Bias in a World Designed for Men by Caroline Perez

Overview: I bought this book on Audible after listening to the author talk to Roman Mars on his podcast – 99% Invisible) and listened to the audio book, which the author has read herself. The book is primarily about three things: Design Data and Women The entire book is about how designers have ignored the role that gender plays in designing their products or services and how by not collecting data about how the design interacts with half the world’s population, we are blind-sighted of the huge implications of ignoring this demographic from our design research. Ease of reading: The […]

Innovation = Finding New Problems X New ways to solve problems

  I read a post “See differently, to solve differently” by Mike Shipulski. He argues that innovation is all about solving problems (new/old) in different ways (new/old). There is great potential in solving new problems in new ways. He also argues that in order to solve new problems, we need to identify the new problems and one way of doing that is to look at the problem in new ways. He argues Systems are large and complicated, and problems know how to hide in the nooks and crannies. In a Where’s Waldo way, the nugget of the problem buries itself […]

PBTO54: The Fuzzy and the Techie- The Important Role of Humanities in a Tech Driven World

Credits: Opening music credit goes to Riju Mukhopadhyay & Pavan Cherukumilli Who is on the show: In this episode, we host Scott Hartley. He is a venture capitalist and author of THE FUZZY AND THE TECHIE , a Financial Times business book of the month, and finalist for the Financial Times and McKinsey & Company’s Bracken Bower Prize for an author under 35. Why is he on the show: Apart from being a VC and having written a good book, he has also served as a Presidenhttp://amzn.to/2rAeUmWtial Innovation Fellow at the White House, a Partner at Mohr Davidow Ventures (MDV), […]

Innovation – Re-birth of a paint can?

Have you ever wondered why paint containers (infact, most containers) are cylindrical in shape? Why not any other shape? Is itbecause cylindrical shape has advantages over other shapes or is it because oftradition (this is how it has been done for centuries)? When I thought about it, I did what people usuallydo now-a-days – Googled it. I found some very interesting stories and designs: A see-through container made using PET. Moreinformation on the same here.This helps customers to see the color even before buying it, thereby making thepaint selection process easier, fun and results in a higher customersatisfaction. A square […]