Tag: Design Thinking

Podcast

PBTO5: Innovation, Design Thinking and Solving Complex Problems

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http://traffic.libsyn.com/pushingbeyondtheobvious/05_PBTO5__Innovation_Design_Thinking__Solving__Wicked_Problems_.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSIn this episode, we host Lakshman, who heads the innovation practice for the consulting division of SAP, based in India and also a visiting faculty at the Hasso Plattner Institute, Potsdam, Germany.  In this conversation, we talk about the importance of defining the right problem to solve, as the first step in any innovation practice. Lucky also shares his views on how to build a practice capable of being able to innovate on a consistent basis. We also talk about Design Thinking, its history, the key components of this philosophy and […]

Leadership

Whats Your Contribution?

Yesterday, I was running a workshop to introduce the concept of design thinking to a bunch of college students with the following as the challenge that they needed to solve by the end of the workshop How might you make teaching interesting, fun and effective for teachers We all had a great fun day and learnt something very important. All the ideas that the students came up to help teachers were to do with things that assumed that the teachers inherently were not competent people who can teach well. I ran a similar workshop a couple of months ago with […]

Customer Engagement

Two Awesome Campaigns: A Cancer Hospital and A Cola

What could be common between a hospital trying to treat kids with cancer and Coca Cola ? Simply amazing thought process leading to some of the most creative campaigns that I have seen lately. Hospital Campaign: A.C.Camargo Cancer Center treats children with cancer. The first and the most important in the treatment is the belief of the patient in the treatment they are being given. No amount of talking to these children could get them to believe in the treatment. So, in association with JWT, they came up with an awesome idea to get these children get totally involved in […]