Shifting Focus of Innovation – From Efficiency to Effectiveness

The past couple of decades all innovation efforts and application of technology has been in an effort to increase the efficiency of people working in organisations. This could be done by automation and helping people work more productively, still working on what they were already working on. I believe that the future application of technology and human ingenuity would be to increase the effectiveness of people and machines. This will mean that we are looking at complete rethinking and redesign of processes and how work is done and even what work is done. New technologies like machine learning, artificial intelligence, […]