Tag: engagement

Leadership

Making Judgement calls

As leaders, one of the important responsibilities we have is to make decisions and sometimes difficult decisions, when we don’t usually have all the information that we need to make them and one’s that could have a significant impact on us, our teams and the entire business. I’ve written in the past about good decision making here (How to Make Good Decisions) and here (Making Infinitely Better Decisions in Life and In Business) and many more here. The more important a decision tends to be, the less clear the choice seems to be. A lot of times, the options we […]

Leadership, transformation

Tips on Leading a Successful Transformation Effort

Premise: We are living in a world where every organisation is undergoing some form of transition or transformation – forced or otherwise. Another thing we know is that most change efforts fail. Given this background, what can we as leaders do to tilt the probability of success on our side? Here are some suggestions that are offered in the book “Terms of Engagement“. Flow of Information: In any transformation effort, the flow of relevant information between people plays an important role. We, as leaders, need to ensure that we are able to share relevant information with all the relevant stakeholders. […]

Customer Engagement

Burger King (Norway) Gives Away BigMacs to test the Loyalty of their Fans!

Burger King has attempted a coup of sorts.. Their Norway operations decided that they wanted to identify and engage with their true fans who would not trade their whoppers for anything.  They decided to test the loyalty of their facebook fans (~ 38000 of them). All their fans on Facebook got an offer, the “Whopper Sellout”:   Burger King gave their fans an option to get a free “BIG Mac” (a product of McDonald’s, their biggest competitor) and get banned for life on their fan page or to stay a fan and join the new facebook page for the true […]

Sales

Perseverance & Engagement

One of the most important and under-rated virtues of successful sales people is “perseverance”.Successful sales people stay in contact with all their prospects and keep them engaged despite not getting business from them. The ability to stay engaged with these prospects helps them get the sale whenever the prospect decides to buy or provide references. This helps build relationships. This is the key differentiator between also-rans and the hugely successful sales people. The insanely successful people build great relationships with not only those who give them business but also who do not give business. The key to build and keep […]