Tag: facebook

Creativity, Leadership

What can Leaders Learn from the “Introduction of the Icelandverse”

There has been a lot of talk about Facebook’s rebrand as Meta and introduction of Metaverse. So, I will not add to that discussion. However, I do want to talk about what Iceland tourism department has done with the same. In their most recent advertisement, they have spoofed Mark’s vision of the Metaverse and introduced what they called Icelandverse. Before I can go on any further, I highly recommend that you watch this commercial here. Whether you are amused, angry or irreverent to this attempt by the Iceland tourism, as leaders, there are a few things that we can learn […]

Innovation, Leadership, Marketing, Personal Growth

How To Be Different and Stand Out

Premise: One of the side effect of the explosion of social media is that every one is trying to be seen (views), heard (downloads) and appreciated (likes/shares). In this constant struggle to be seen/heard/appreciated, everyone is trying to be different and unique and authentic. And that is the true challenge. According to National Human Genome Research institute, “All human beings are 99.9 percent identical in their genetic makeup.” Which means that we are all that different from each other genetically. The 0.1 percent that does differentiate us genetically is influenced by our environment, exposure and experience we have had in […]

Ideas, Innovation, Podcast

PBTO54: The Fuzzy and the Techie- The Important Role of Humanities in a Tech Driven World

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Credits: Opening music credit goes to Riju Mukhopadhyay & Pavan Cherukumilli Who is on the show: In this episode, we host Scott Hartley. He is a venture capitalist and author of THE FUZZY AND THE TECHIE , a Financial Times business book of the month, and finalist for the Financial Times and McKinsey & Company’s Bracken Bower Prize for an author under 35. Why is he on the show: Apart from being a VC and having written a good book, he has also served as a Presidenhttp://amzn.to/2rAeUmWtial Innovation Fellow at the White House, a Partner at Mohr Davidow Ventures (MDV), […]

Business Model, Ideas

Unfortunately, my prediction about Facebook comes true…

In January this year, in my blog post titled “Why is Facebook planning to go public now?”, I had predicted that all is not well with facebook and that is the reason for the timing of the IPO. I was way off mark in the speed that I thought things would pan out, only goes on to point out that the pace of change around us is astounding to say the least. Already, there are predictions being made that Facebook could die. I think it is a bit pre-mature to predict their death. They still have the people who could […]

Sales

Social Media strategies for business

There has been a great hype around social media and how businesses can benefit from them.  As with everything else, one needs to decide the purpose for which the business wants to use social media and how will it measure the impact on business. A few strategies that have worked well are: Social media sites as an additional sales channel: Providing specific deals for a specific period for customers who follow your posts on the social media sites (could be twitter, facebook, linkedIn or any other such sites). Dell has been highly successful in using twitter to get additional sales […]