Tag: Flipkart

Strategy

What Could FlipKart Do Post its Billion Dollar Day Experience

FlipKart’s big billion day was one of the watershed moments in the eCommerce industry in India as they garnered up more than 100 million dollars in sale in 10 hours. You can find the official statement from one of the founders: However, there has been a lot of criticism that they have faced around every aspect of the sale and had to eventually apologize to all their registered customers. There is a lot of learning for all online retailers in India.  The most critical learning in my opinion is that the Indian consumer is still highly price conscious and demanding […]

Customer Engagement

How could Flipkart respond to the open letter to its founder by a dissatisfied customer

Today, I came across an open letter written to Sachin Bansal, CEO/Founder, Flipkart.com. In this letter, the writer (Sushrut Bidwai) talks about his experience of trying to get his laptop replaced by Flipkart. He also talks about the attitude of the service staff and how they left him feeling frustrated (repeatedly). This open letter has also induced responses from other customers of flipkart to come in the open and admit that they also had similar experiences when it came to refunds or replacements. Now, flipkart has the following options: Pretend that nothing happened and continue business as usual. Take notice […]

Strategy

How can Crossword compete with FlipKart.com?

The only thing I indulge myself is in buying andreading books. Lots of books! I love going to a bookshop, browse their bookcollection, read a few pages of a book and buy it if I like what I see. Thereare times when I got so immersed in the book that I read the complete book atthe bookshop itself. I loved the cozy chairs that these bookshops provided withso many books to browse and read. Of late, I have seen that the stock of books atbookshops like Crossword has been on the decline. I also find myself and all myfriends (who […]