Tag: framework

Ideas, Innovation, Leadership

How To Choose The Best Idea Amongst All to Execute

Premise: I am sure that we all get into a situation where we are required to come up with a set of ideas that will solve a specific problem that we have run into. The question then is how one decides which ideas deserve to be picked from the bunch of ideas that we came up with. We need some sort of a framework that will allow us to decide the value of each of the idea so that we can pick one that is most valuable. EPIC framework: One such framework was suggested by Todd Henry in his latest […]

Marketing

Crafting an Effective Elevator Pitch

I am sure that at some point in time, you would have had the need to come up with an elevator pitch for an idea that you wanted to share with others to either inspire them to action or elicit a commitment. There are a lot of ways one can go about designing an elevator pitch but I came across Randy Olson‘s TEDMED speech where he shares this simple framework for crafting an elevator pitch.  “{Premise} and {premise} but {problem} therefore {Solution}”  This is a simple yet powerful framework for crafting an effective elevator pitch.  You can watch his entire […]