PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn

http://traffic.libsyn.com/pushingbeyondtheobvious/07_PBTO_S2E7__Fusion_-_How_Integrating_Brand_and_Culture_Powers_the_World_s_Greatest_Companies_with_Denise_Lee_Yohn.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show: In this episode, we host Denise Lee Yohn. She is a best selling author, keynote speaker and the leading authority on building great brands and exceptional organizations. Why is she on the show: Her book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business. Top 3 ideas I learnt from the conversation: 1} It is critical that we know right […]