PBTO18: In Conversation with Howard Moskowitz and Stephen Rappaport
Podcast: Play in new window | Download
Who is on the show today: In today’s episode, we host Dr. Howard Moskowitz and Stephen Rappaport. Dr. Howard is a market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. He is CEO of i-Novation Inc & has written/edited sixteen books, and has published more than 300 articles. Steve consults and writes about brand growth through consumer insight, digital strategy and measurement. He is the author of 3 books The Online Advertising Playbook, Listen First! and his latest one being The Digital Metrics Field Guide: Why are they on the […]