Book Recommendation: Look by James Gilmore
One of the most important aspect of innovation is the ability to observe our customers or prospects in action in their own world. There is a lot of information about various stages of innovation but I always felt that someone needs to explore the process of observation in much more detail than has been done so far. So, when I came across the book – Look by James Gilmore, I was excited to read on. I must say that the James has not only done a fabulous job of going deep in the process of observation but has also used […]