Tag: Howard Moskowitz

Inspiration

Insanely Interesting People who Influenced me – #7 Dan Ariely

For the rest of the year, I would like to take a moment and thank the people who have had a significant impact on me as an individual. The way they have lived their lives and their body of work has had an outsized impact on how I think about life in general and and work, in particular. Some of these are contemporary thinkers and some of them are just a memory. Some of them are famous in their own rights and some of them are yet to be found by others. Some of them are young and some of […]

Podcast

PBTO18: In Conversation with Howard Moskowitz and Stephen Rappaport

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http://traffic.libsyn.com/pushingbeyondtheobvious/18_PBTO18__A_Better_Way_of_Segmentation_-_In_Conversation_with_Howard_Moskowitz_and_Stephen_Rappaport.mp3Podcast: Play in new window | DownloadSubscribe: Email | RSSWho is on the show today: In today’s episode, we host Dr. Howard Moskowitz and Stephen Rappaport. Dr. Howard is a market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. He is CEO of i-Novation Inc & has written/edited sixteen books, and has published more than 300 articles.   Steve consults and writes about brand growth through consumer insight, digital strategy and measurement.  He is the author of 3 books The Online Advertising Playbook, Listen First! and his latest one being The […]

Recommendation

25 Insanely Interesting People I Came Across in 2014

One of the goals that i had for 2014 was to discover new people and learn from new sources. I must say that I was fortunate enough to discover these people online and learn so much from them. So, here is a list of some of the insanely interesting people that i came across in 2014. I do hope you will find some of these people and the great work that they are doing interesting enough to start following them. Bernadette Jiwa: She has a great blog called “The Story of Telling“. This is one of the best blogs that […]