Tag: IDEO University

Ideas, Innovation, Strategy

Feeling Stuck When Solving a Complex Problem?

When we are working on a complex problem and are stuck, one the best ways to find inspiration to unstuck ourselves is to move away from our regular environment where we got stuck to a different novel environment. Here is a great post from IDEO university that talks about an activity that could help us find inspiration outside our context – https://www.ideou.com/blogs/inspiration/an-activity-to-help-you-find-inspiration-outside-your-context. The post talks about a three-step process: Step 1: Start with Emotions Step 2: Identify Analogous Experiences Step 3: Reflect and Connect This is one way to find inspiration. We could also find inspiration to solve a complex problem […]

Ideas, Marketing

The Art of Storytelling For Business

It is well known that all of us make most of our decisions based on our emotions rather than pure logic or intellect or rationality. So, if we are to influence people and their decisions, we need to learn about moving them emotionally enough to get them to make a decision in our favour. The best way for us to do so is by telling good stories, stories that they can related to and move with. I saw this video by Ameen Haque, who is the CEO of Storywallahs, which he delivered at the Google complex and was moved enough […]