Why are rewards programs so boring?
Today, I have been a loyal customer for HSBC credit cards and over the past sometime accumulated some 3000 points on their customer loyalty program. I wanted to redeem the points and so logged into the program site to explore the options that I had. I was not impressed by what I saw. They still have an option to redeem my points for a Kodak Film. Who uses a Kodak film anymore!! Maybe someone forgot to remove this from the list (that is if someone is reviewing this list at all). Then the collection of gifts is un-imaginative. There is […]