“Inspire” Your Customers to Stop Losing Deals to Status Quo – SIMPLE Framework for Sales Effectiveness
In an earlier blog post, I had introduced the “SIMPLE” framework to increase your sales effectiveness. I had elaborated on the 1st step which was about how to “Surprise” your customers to initiate their engagement. Today, I shall elaborate on the next step – Inspire your customers. One of the biggest reasons why deals don’t go through is in-action. Sales teams don’t lose a deal to their competition but to status-quo. The first step in fighting status-quo is to inspire your customers to act upon the new insight that you had used to surprise them. Paint a picture for your customer […]
