What Could FlipKart Do Post its Billion Dollar Day Experience
FlipKart’s big billion day was one of the watershed moments in the eCommerce industry in India as they garnered up more than 100 million dollars in sale in 10 hours. You can find the official statement from one of the founders: However, there has been a lot of criticism that they have faced around every aspect of the sale and had to eventually apologize to all their registered customers. There is a lot of learning for all online retailers in India. The most critical learning in my opinion is that the Indian consumer is still highly price conscious and demanding […]
