Tag: loyalty programs

Customer Engagement

Loyalty Programs and Building Loyalty

One of the biggest challenges that brands face today is to find and cultivate loyal customers. Most brands have some sort of loyalty programs to reward loyalty from their customers. Most of these loyalty programs that I am a part of, totally miss the point of loyalty itself. In general, the expectation from enterprise customers or consumers have significantly increased and they now expect brands to not just deliver great products and services but also acknowledge them as individuals and engage, excite and/or woo them to become loyal customers. Add to this, the fact that we are today also living […]

Customer Engagement

Re-inventing Customer Loyalty Programs

There has been enough being said and discussed about the customer loyalty programs and what works and what does not. Maggie Starvish in his article titled Customer Loyalty Programs That Work, argues that customer engagement is the key in successful loyaltyprograms in Retail industry. This interesting Infographic talks about the connection between customer loyalty programs and social media and how together they can become a potent combination. In this video, Second-generation vintner John Jordan reflects on the creation of Jordan Estate Rewards. Through exclusive, intimate experiences, Jordan Estate Rewards membership creates lasting wine country memories — such as lunch in their dining room, fishing on Jordan […]