Tag: Malcolm Gladwell

Ideas, Marketing

The Art of Storytelling For Business

It is well known that all of us make most of our decisions based on our emotions rather than pure logic or intellect or rationality. So, if we are to influence people and their decisions, we need to learn about moving them emotionally enough to get them to make a decision in our favour. The best way for us to do so is by telling good stories, stories that they can related to and move with. I saw this video by Ameen Haque, who is the CEO of Storywallahs, which he delivered at the Google complex and was moved enough […]

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25 Insanely Interesting People I Came Across in 2014

One of the goals that i had for 2014 was to discover new people and learn from new sources. I must say that I was fortunate enough to discover these people online and learn so much from them. So, here is a list of some of the insanely interesting people that i came across in 2014. I do hope you will find some of these people and the great work that they are doing interesting enough to start following them. Bernadette Jiwa: She has a great blog called “The Story of Telling“. This is one of the best blogs that […]