ABC – Always be challenging
Seth Godin recently wrote a blog post “The Big Fish Theory” that made me think. In the post he argues that in markets, the most dominant player has the distinct advantage that most consumers choose them by default as they want to be safe and it is not worth the time and effort to look at all the options available and make a choice. It’s easier and safer to choose the market leader. So, the decision in that case is not to go and be a big fish in a large market but to define the market such that you […]
