Customer Loyalty is Not Just About Having Loyal Customers
Whenever someone talks about customer loyalty, the first thing that comes to mind is “Loyal Customers”. However, people forget that this is just one side of the coin. The other side is “being loyal to your customers”. It is so surprising to see that almost all organizations forget this and just focus all their energies on trying to increase the loyalty of their customers. Just as trust is a two-way street, so is Loyalty. In fact, more so than trust. How many times have we seen organizations give freebies & excellent offers to lure customers away from their competitors and […]