Tag: Marketing

Marketing

Lessons In Customer Loyalty

The Offer: I got a message from Raymond indicating that they missed me as I had not shopped with them for some time and that they would love to have me back to their shop. And that they would like to give me a  gift of INR 500.   It clearly says that the discount code is not valid for a certain items and end the message with T&C, with no further information. I did feel good about this and decided to take them up on their offer. I visited their showroom and was in for a surprise. The first […]

Marketing, Podcast

PBTO36: Why Giving a Damn is Underrated and Caring is a Competitive Advantage with Bernadette Jiwa

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In this post, we host best selling author, Bernadette Jiwa. She has a blog “The Story of Telling” where she shares her thoughts on marketing and branding in general and brand story telling in particular. She is one of the top 100 marketing/branding experts to follow on Twitter. In this conversation, we dig deep into her latest book – Meaningful. She shares multiple stories that form the crux of her Story Strategy blueprint. You can find all the case studies that she mentions here. You can reach here on Twitter @BernadetteJiwa.

Leadership, Marketing

The Rule of One

I reached home late yesterday. My son was waiting for me to come home so he can show off what he did the day and spend sometime with me, playing and simply chilling. I was tired and so distracted. While I was talking to him, I was also distracted and not fully with him. He was able to sense that and tell me to stop everything and be with him for sometime. My wife has caught me many times fiddling with my phone while talking to her. I understand that this is a cardinal mistake that I do when it […]

Marketing

Great Marketing is when…

I recently read a post by Bernadette Jiwa titled Good Marketing. It was an interesting short post which talks about how good marketing is all about the customer and not about the marketer. That raised a question for me – What is Great marketing ? In my opinion, great marketing is when marketing blurs the marketer completely. Great marketing is when the customer talks about your products or service to their tribes. Great marketing is when the customer shares his/her experience with others. Great marketing is when the entire experience for the customer, from the time she discovers her need, […]