Tag: Marketing

Podcast

PBTO1: Launching “Pushing Beyond the Obvious” Podcast

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I had earlier announced that I will launch my podcast shortly. Today, is the day when I would like announce the launch of “Pushing Beyond the Obvious” podcast. This is the first episode of the podcast. In this episode, I talk about what this podcast is about and whom is it relevant for. This podcast is relevant to you if: You are an entrepreneur or a CEO You are a manager responsible for sales, marketing, innovation or strategy function in your organization. The podcast provide you insights and strategies on how to push the boundaries of the following functions: Sales […]

Marketing, transformation, Uncategorized

Potential Mistake that Marketing Teams Should Avoid

  The biggest mistake that I have seen a lot of marketers starting to make is that they fall in the trap of following experts at the cost of not following their customers/prospects. We all know that marketing as a function is going through a transformation. Some buzz words and trends that you may have noticed that are playing out in the marketing world are: Social Media Marketing Content Marketing Paid/earned content and many many more. CMO’s are now being forced to understand technology and work closely with their technology peers (CIO’s or CTO’s). And there are some really good […]

Customer Engagement, Marketing

Are Twitter Contests the Next Big thing in Customer Engagement?

In the last 2 weeks, I have seen a flurry of twitter contests being run by various brands, including news channels (ABP News), Software Marketers, Film studios, Fashion brands, TV stations, Online retailers, Comedy shows and a lot more. The common themes in all these contests were: –       You are enticed to participate in the competition via the possibility to win a gift coupon or some sort of prize –       You are required to follow the brand’s twitter ID. –       You are required to answer a set of questions and retweet the questions to your followers In my opinion, the […]

Marketing

Was Mahatma Gandhi the Ultimate Marketer?

As India celebrates its independence day, we remember the leaders and the hundreds of thousands of martyrs who laid their lives for the country. As I look upon the history and Gandhiji’ s actions, I can’t but think of him as the ultimate marketer. The job of every marketer is to move people to action. That is exactly what he did, he moved people across the nation to action. So, I think there are some lessons that every marketer can learn from Gandhiji. Know whom you want to move: There were three sets of people – The British, The Indian […]

Business Model, Entrepreneurship, Innovation

Elon Musk’s HyperLoop – Hope or Hype

At last Elan Musk unvieled his design for ultra speed travel system – HyperLoop. I think that the idea that he laid out in a 57 page document, is as good an idea as we might have currently. However, After having read through the generic description, I think that this is a good start to the pursuit of sub-sonic ground transportation. However, in its current state, this concept is impractical due to the fact that the entire concept seems to have been designed with the Los Angeles to San Fransisco route in mind, which, is mostly without much curves in the […]