Tag: Marketing

Sales

Building High Performing Sales Teams

Are you under constant pressure to deliver an ever increasing sales targets? Do you want to explore if there is a way that you can build a culture that enables high performing sales teams and guide them to consistently push the limits and deliver quarter after quarter? Then join me in my quest to find out what it takes to build such a culture. In my opinion, there are three components that contribute to building a culture that enables a high performing sales teams: Sales Process – Do you have a clearly defined sales process and do your sales execs […]

Marketing, Sales

Building an effective marketing strategy..

I am surprised at the lack of organizations with good marketing strategy. Doesn’t matter if they are  large MNC’s with millions of dollars of marketing budget or a start-up with minimal budget. I am sure that everyone in the marketing world understands the importance of having a solid strategy! Most marketing efforts fail in the face of unclear strategies. Good strategy can not only improve the effectiveness of your efforts but will help in reducing the total cost. But most importantly, it will help your customers to buy more from your sales teams. With the emergence of new media, more […]

Customer Engagement

Customer centricity & Chief Customer Officers

In the recent times, we have started to see a lot of organizations pay a lot more attention to their customers and have inducted Chief Customer Officers into their C-Suite. The rationale being that organizations need to be much more customer centric and need to understand their customers better and having someone responsible for this will go a long way in creating the necessary f0cus within the organization to achieve great customer service. However, in my opinion, having a Chief Customer Officer in place does more harm than good! Listening to customer’s and acting on it becomes someone else’s responsibility […]

Customer Engagement, Ideas

Step by step guide for success with social media

In the past week, I have now met three people who head marketing functions for their organizations and all three have complained about how their foray into social media has received such a lukewarm response. They all indicated that they are not sure if this is something they should continue to support or just let it die their natural death. They were not the only one’s who were finding it difficult to sustain the initial rush of getting on to social media. So, clearly there is a need for a detailed framework or a step-by-step guide which organizations can use […]

Customer Engagement

There’s always an opportunity to delight your customers

My wife uses a CDMA mobile connection by Reliance Communications. We have been a loyal customers since 2006. The operator has been advertising about their unlimited network coverage and position it as one of their USP’s to attract new customers. Their ad featuring bollywood actors Anushka Sharma & Rannvijay Singh showcasing their network coverage is below. [youtube http://www.youtube.com/watch?v=pPVZRmZyWv4] Now, this is  a good thing to do if you are able to live up to the expectations you create. The trouble is that since yesterday, my wife has not been able to make or receive any calls on her mobile phone. […]